Arthur Mani ltd.
Brief from client
Arthur Mani Architects (AMA or Arthur Mani ltd.) is a young Architectural practice based in London and Paris. AMA's Architecture is "network-driven" meaning it is collaborative and linked to environmental, structural and cultural constraints. AMA's design process is fully focused on the client's desires and is driven by computational design tools as well as a multi-disciplinary approach to Architecture. Our aim is to create spaces that are playful, sensitive and unexpected.
AMA's logo should give a sense of the practice's networked, collaborative, playful and computational approach to Architecture. Inspiration could come from tube maps, Alexander Calder's mobiles, road networks, trees, leaves, corals, clouds, bird swarms. It should be as striking, simple and elegant as Louis Vuitton and Yves Saint-Laurent. It could be colourful if done subtilely (possibly through gradients).
Third version after great critiques:
1)Simplified and gave more coherence to the symbol which I separated from the text.
2)Changed the type to be more like the nodes. Linked the i with the nodes.
3)The Network is more suggestive now. MoreSubtle relationship between node.
4) Tried to make the symbol more Architectural, inspired by some of the buildings I do.
See it in context: www.arthurmani.com
11 Comments
Ok...
Visually is okay. But the first idea that came in mind was ... music! So I think it is not yet ready. As you spoke, everyone did really great reviews. And I know you're a good profissinal. So try again, maybe you should stop a day or two and start fresh with new ideas. greetings friend
hehe music :) ok I’ll go and get a beer then ! It's really hard to predict what the symbol will evoke to people!
I like that you have simplified the idea, unfortunately you have not simplified the execution. this will be a tough logo to shrink down for applications like business card or trade-related websites that require a small logo; this would also create some difficulties to implement embroidered shirts - for example. It may be time to scrap the nodes idea altogether.
The font is an improvement, although the font seems too stretched for my preference - but it is a big improvement from where you were. I would, probably, suggest trying the 'architects' to be right justified rather than centered - and have the same width as 'mani' ... just a thought.
Very helpful ckoens thank you! Should I work on a contained symbol? Could you post an example please? cheers
this is not a final design BY ANY MEANS, just a spring board to help clarify what I said on your last version and on this one.
If you are sticking with the nodes, I'd give them some meaning or purpose. And I clean up the font usage.
Attached is a ROUGH sample - you probably have to click on it to see it not distorted.
Thanks a lot ckoens, this is very nice but it makes me realize what everyone have been saying about the nodes... It looks too geeky :) My Architecture is much more smooth, hence the curved versions.
Like Geracao stated first impression was music.
i felt the same, Great logo and Great architectural design behind it but still first impression is Everything!
its the 10th round Go to your corner get some water come back n knock that suckka out! =) KO
Well, i really really like it, now it looks pretty ...good. I was initialy seen a DNA fragment but in the context it going like charm. Also I can see architecture too, especially in the modern way, like steel parts and stuff. good job arthur.
Looks better than the previous versions nice job. Not comfortable with the font, looks stretched. Not sure how the dotted lines would look when the dimensions of the logo are reduced. If I had to rank from all the options, first it would be the one suggested by Lukinha- the ^^^^ symbol one. and the next woudl be this option. good luck!
maybe use another symbol like a technologic style
totally agree with geracao but good try :)