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White Brad

Brief from client 

This is an initial sketch for a personal logo. I'm a graphic designer trying to rebrand myself, and I'm looking for a more unique solution than your typical monogram logo. I've run into a couple problems in the past with trying to develop a monogram logo for myself:
1. Most designers use a monogram to represent themselves, so it's become a bit of a cliche.
2. My initials (and even my name itself) are very common. There are many graphic designers out there that have the same initials I do, and I've even found a designer that has the exact first and last name as me. I don't want my work and identity to be confused with theirs. I need to stand out and have my own voice.

The direction I decided to take is something a little goofy that I hope will stand out. The whole idea stemmed from a nickname some of my friends call me: "White Brad." But when they say "Brad," they say it in a funny way to make it sound like "bread," so I figured I'd play around with that pun in a graphical way. As I stated in the brief, this is just an initial sketch. I'd like to see what people think of this concept, then I'll develop it more and add my nickname/alias to it.
Is this a fun and awesome idea? Or is it very very bad, and I should start over? Let me know in the comments below! Thanks!

6 Comments

xKillswitch's picture
390 pencils

From a pure idea standpoint, I don't really get it. It looks like something that would be more effective as an inside joke. And in a professional setting, it doesn't seem that appropriate.

From a concept standpoint, a minimalistic face is a bit overdone. The representation isn't that unique; it could look like anyone with a goatee and glasses.

That's just my take on it. I'd reccommend more sketching and brianstorming. Try to find something that can personify you better.

Waffles's picture
228 pencils

If you wish to see how original this idea is, look at the logo directly after yours on the main page. :)

j.o.y's picture
132 pencils
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Personally, I think the whole "beard + black rimmed glasses" is really cliche!

It's basically one coffee mug and a cross body bag away from being every hipster illustration everrrrrrr made.

You clearly have a unique and brave approach to design... I think you can do better!!!

WhiteBrad's picture

Thanks for the comments everybody. I'll be going back to the drawing board.

darkreixor's picture
74 pencils

it looks like a crossover between heinsenberg and a slice of bread :P

xKillswitch's picture
390 pencils

I am the one who toasts!